ANDI NUR BAUMASSEPE is a Business Consultant, a
Business Coach, and a Lecturer as well as a Researcher who was born in Makassar
in 1978.
As a business consultant specializing in UMKM
(Micro and Small and Medium Enterprises, or MSMEs) since 2014, he is also a
permanent Lecturer at Universitas Hasanuddin (Hasanuddin University) in
Makassar City since 2009 until now, in the fields of science in Marketing and
Sales, Entrepreneurship and Innovation, Strategy Management and Business Model.
He completed his S3 (doctoral
education/program) at the Faculty of Economics and Business, Universitas
Hasanuddin, in 2013, in the field of management; while his S2 (Master Degree)
was at Master of Management at Universitas Gadjah Mada (Gadjah Mada University)
Yogyakarta in 2002 – 2004, for the concentration of e-Business; and his S1
(Bachelor Degree) was at STIE YKPN (School
of Economics of Yayasan Keluarga Pahlawan
Nasional) Yogyakarta, in 2002.
He actively participates in organizations since
college. He is currently the board organizer of the Indonesian Marketing
Association (IMA), Chapter of South Sulawesi, since 2007. He is now the Vice
President of the IMA, Chapter of Makassar, for the period of 2015 – 2019, and
he was the Executive Vice President from 2012 to 2015. In addition, he was
actively involved in a humanitarian service organization in the Rotary
International, especially in the District 3420, Indonesia, and became the
president of the club of Angging Mammiri, 2016 – 2017 and 2019 – 2020.
He has been a member of the ICSB (International Council of Small Business),
Chapter of Indonesia, since 2017 until now.
His extensive professional background in management
and marketing has been underway since 2000, started in Yogyakarta City, and
then decided building his career in Jakarta until 2006 by joining agencies of
insurance, property, banking, network marketing, and online marketing. He once
joined the company PT. Agrakom (detik.com) on the detik.kampus
channel, ERA Master (Property Agent) in 2004 – 2005, and HSBC (The Hongkong and
Shanghai Banking Corporation Limited) in Jakarta (branch of Ratu Plaza, in 2005
– 2006).
In 2016-2018, he held a talk show television
program about business and SME entitled START-UP Ta on Fajar TV and
Fajar FM 89.03, every week, as the host of the event. He is an active writer
about business and management on the Opinion Column of the Harian Fajar,
Harian Ujung Pandang Ekspres, and the Majalah Nasional Marketeers (Marketeers
National Magazine).
He is a public speaker and facilitator of
Business & Management at the Department of Cooperative and MSME in
Makassar, the Department of Youth and Sports, and the Department of Communication
and Information in Makassar City, the PLUT KUMKM (Integrated Business Service Centre,
and Cooperative and MSMEs) in North Kalimantan, and Department of Trade and
Industry in South and West Sulawesi Provinces.
In the field of Entrepreneurship development
and MSME, he once served as the Head of the Business Incubator Division at the
UPKB (Business Entrepreneurship Development Unit) of Unversitas Hasanuddin in
2016 – 2018. He is currently the Head of Training and Incubation Division at
Center of Microfinance of BRI -Universitas Hasanuddin in 2018 until now. He is
an Expert Staff of the IBTIE business incubator under the guidance by the
Department of Industry of South Sulawesi Province, aiming at developing a
start-up in Makassar City.
He serves as the TSLP (Corporate Environmental
Social Responsibility) Board or known as the Makassar City Government CSR
(Corporate Social Responsibility) Board for the period of 2019 – 2020, And the
expert staff of the Regional Development Planning
Agency of Makassar City
in the field of Economics and Resources.
He is a researcher at LP2M (Research and
Community Service Institute) of Universitas Hasanuddin in the study of MSME,
Entrepreneurship, and Marketing, both local and national scale.
