About Andi Nur Baumassepe

ANDI NUR BAUMASSEPE is a Business Consultant, a Business Coach, and a Lecturer as well as a Researcher who was born in Makassar in 1978.

As a business consultant specializing in UMKM (Micro and Small and Medium Enterprises, or MSMEs) since 2014, he is also a permanent Lecturer at Universitas Hasanuddin (Hasanuddin University) in Makassar City since 2009 until now, in the fields of science in Marketing and Sales, Entrepreneurship and Innovation, Strategy Management and Business Model.

He completed his S3 (doctoral education/program) at the Faculty of Economics and Business, Universitas Hasanuddin, in 2013, in the field of management; while his S2 (Master Degree) was at Master of Management at Universitas Gadjah Mada (Gadjah Mada University) Yogyakarta in 2002 – 2004, for the concentration of e-Business; and his S1 (Bachelor Degree) was at STIE YKPN (School of Economics of Yayasan Keluarga Pahlawan Nasional) Yogyakarta, in 2002.

He actively participates in organizations since college. He is currently the board organizer of the Indonesian Marketing Association (IMA), Chapter of South Sulawesi, since 2007. He is now the Vice President of the IMA, Chapter of Makassar, for the period of 2015 – 2019, and he was the Executive Vice President from 2012 to 2015. In addition, he was actively involved in a humanitarian service organization in the Rotary International, especially in the District 3420, Indonesia, and became the president of the club of Angging Mammiri, 2016 – 2017 and 2019 – 2020. He has been a member of the ICSB (International Council of Small Business), Chapter of Indonesia, since 2017 until now.

His extensive professional background in management and marketing has been underway since 2000, started in Yogyakarta City, and then decided building his career in Jakarta until 2006 by joining agencies of insurance, property, banking, network marketing, and online marketing. He once joined the company PT. Agrakom (detik.com) on the detik.kampus channel, ERA Master (Property Agent) in 2004 – 2005, and HSBC (The Hongkong and Shanghai Banking Corporation Limited) in Jakarta (branch of Ratu Plaza, in 2005 – 2006).

In 2016-2018, he held a talk show television program about business and SME entitled START-UP Ta on Fajar TV and Fajar FM 89.03, every week, as the host of the event. He is an active writer about business and management on the Opinion Column of the Harian Fajar, Harian Ujung Pandang Ekspres, and the Majalah Nasional Marketeers (Marketeers National Magazine).

He is a public speaker and facilitator of Business & Management at the Department of Cooperative and MSME in Makassar, the Department of Youth and Sports, and the Department of Communication and Information in Makassar City, the PLUT KUMKM (Integrated Business Service Centre, and Cooperative and MSMEs) in North Kalimantan, and Department of Trade and Industry in South and West Sulawesi Provinces.

In the field of Entrepreneurship development and MSME, he once served as the Head of the Business Incubator Division at the UPKB (Business Entrepreneurship Development Unit) of Unversitas Hasanuddin in 2016 – 2018. He is currently the Head of Training and Incubation Division at Center of Microfinance of BRI -Universitas Hasanuddin in 2018 until now. He is an Expert Staff of the IBTIE business incubator under the guidance by the Department of Industry of South Sulawesi Province, aiming at developing a start-up in Makassar City.

He serves as the TSLP (Corporate Environmental Social Responsibility) Board or known as the Makassar City Government CSR (Corporate Social Responsibility) Board for the period of 2019 – 2020, And the expert staff of the Regional Development Planning Agency of Makassar City in the field of Economics and Resources.

He is a researcher at LP2M (Research and Community Service Institute) of Universitas Hasanuddin in the study of MSME, Entrepreneurship, and Marketing, both local and national scale.